Your website is your global shop window; it’s the place where most people get their first impression of your business or organization. For this reason you need to ensure that your website is optimized from a design point of view. If you do not have the time to invest yourself then you may want to contact an expert in website design in Sydney to make sure you are utilizing the latest website design trends to your advantage.
Website design trends 2023
If you want to take care of your own website design then you should find it useful to take a look at these five website design trends which you are sure to see a lot of in 2023. Of course, you do not have to adopt all of these trends but you should spend some time considering which ones could be most appropriate for your business or organization.
Increased use of the mobile first approach
The mobile first approach to website design is not a new concept but it’s certainly growing in popularity. Smartphones have been officially confirmed as the number one means of accessing the Internet so it makes sense that designers are starting to concentrate their initial design on the experience of the mobile user and then adapting for desktop users, rather than the other way around.
Emphasis on the use of original images
Stock images are not just often expensive to purchase, they can also be cliched and unconvincing. If you want to attract people to your website, and keep them engaged, you need to provide them with original visual content. More businesses are realizing that the initial financial outlay on original photography is worth it when it comes to securing more sales potential.
Improved animations coming to the fore
There has always been a place for the use of animations and GIFs on websites but since the introduction of HTML5 there has been a significant improvement in the quality of online animation. For this reason, the popularity of the use of animation is only going to increase. After all, what better way is there to show a person how to use your product than to provide them with an animation.
Greater emphasis on landing pages
There will always be a need for a website to have a good homepage but designers are starting to see more and more benefit in creating dedicated landing pages. This is a design trend that is likely to continue apace throughout 2023 and beyond.
The art of being geometric
You may have already noticed the growing trend for the use of geometric shapes in website design. The geometric theme may run through the entire site, or it may just provide a means of framing images. Whatever they are used for it seems those lines, squares and circles are here to stay.
As we said at the start, you do not have to adopt all of these trends for your website. But hopefully you have seen something that has motivated you to make a change for the better.