Nobody wants a business that is not running at its full potential. But when you know you’ve avoided the mistakes of setting up a business website, and it is the best it can be, where do you go next?
The answer is simple. You look at the other elements of your business and start applying your analytical mind to those. Below are a few things that you should be looking at to eliminate the weak link.
SEO:
If you know that your website is top notch, it could be that people are just not able to find your website easily enough. This is where SEO comes in. In case you haven’t heard of it, SEO stands for search engine optimisation. All that means is that when people are searching for certain keywords to do with your business, your website pops up.
You can make use of this yourself or hire a professional to do it for you, but the end result is the same: A website that your customers are more likely to find. Think of it this way; when was the last time that you went to the second page of an internet search? Most people don’t even go beyond the first five or six hits. Therefore it is important that your website comes up at the top of every relevant search.
Marketing:
If SEO helps people who are looking for your company to find you, marketing helps people who aren’t looking for you to know that you are there. There are a variety of ways to boost your marketing campaign. TV or radio adverts, billboards, leafleting campaigns and so on. However, the most beneficial tool at your disposal is probably social media.
A simple prize draw can have a huge impact on your online presence. Get followers to share a post with your company details on it to enter, and within a matter of days, your company could be known on several continents. The bigger the prize, the more likely people are to share the post, but be sure that it’s something that won’t outweigh the increase in business.
Ordering Process:
Once you’ve got people ordering from you, it’s important to make the final stages as smooth as possible so as to create a good impression. This means automated confirmations of orders received, orders processed, and orders dispatched. Companies like Red Stag Fulfillment can help to provide a customized service that works best for your business.
You should also have a generous returns policy as well as the option for customers to leave feedback. If they were unhappy for any reason, you should make it a priority to remedy that. And if they thought you did well, then who doesn’t like hearing positive feedback?
There you have it, a few simple things that if overlooked, could be costing your business dearly. Your website layout and design are undoubtedly important elements of your business. They’re the beautiful bodywork on an exotic supercar. But these elements listed above are the mechanics underneath the body. It all has to work together harmoniously for your business to perform at its best.